How to Set Up an AdWords Account

Think you’re ready to take the plunge and start a Google AdWords account? If the next three statements describe you, than you have my blessing! You have a...

Conversion Rate Optimization (CRO): How to Optimize Conversion Rates for PPC

Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. In other words, the goal...

Cost Per Action (CPA): How to Lower Your CPA in AdWords

Cost per action, or CPA – sometimes referred to as cost per acquisition – is a metric that measures how much your business pays in order to attain a conversion....

Google AdWords Puts Focus on Shopping Campaigns

As we move closer to the Holiday season, Google continues to come out with features to help eCommerce advertisers during their busiest time of the year. Two announcements...

How Should I Organize My Adwords Account?

Now that you've mastered your first ad, you're on your way to creating many more, right? Before you do, it's important to know the three-layer design of AdWords....